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INSIDE THE FASHION INDUSTRY - NYC Successful Local Fashion Boutiques



When I first started my business, my goal was to create a small ”boutique” business model and focus on small emerging designers. With that in mind, I will always be the first one to support local fashion brands, especially the ones around NYC. So, since I have already written a blog about my favorite brands and places to shop in New York, it is time for a special shout-out to some of the NYC local boutiques.


Label X – Greenwich Village:

Label X is a small clothing boutique nestled in the vibrant neighborhood of Greenwich Village. This boutique is known for its impeccable craftsmanship and attention to detail. They specialize in modern, minimalist clothing, with a focus on clean lines and high-quality fabrics. Label X was founded in 2010 by a talented designer who wanted to create timeless pieces that blend seamlessly into any wardrobe.


PS: this is one of my favorites…


Brooklyn Denim Co:

For all denim enthusiasts (just like me), Brooklyn Denim Co. is a must-visit boutique located in Williamsburg, Brooklyn. Since 2007, this cozy store has been a haven for denim lovers, offering an extensive range of carefully selected jeans and denim-related apparel.


Bird - Williamsburg, Brooklyn:

Bird, Williamsburg, Brooklyn, has been a beloved destination for fashion-forward locals since its inception in 1999. Known for its thoughtfully curated collection, Bird offers an array of modern and stylish clothing for both men and women. From effortlessly chic dresses to contemporary separates, this boutique captures the essence of New York City's fashion scene.


PS: all of this with great prices!


Assembly New York - Lower East Side, Manhattan:

In the trendy Lower East Side, Assembly New York has been a cornerstone of the city's fashion landscape since its founding in 2008. With a focus on avant-garde designs and unconventional silhouettes, this boutique attracts those seeking fashion with a twist (the main reason why I love it!). Assembly New York's collection includes both menswear and womenswear, catering to a diverse range of fashion enthusiasts.


Warm - Nolita, Manhattan:

Ok, if you're searching for bohemian-inspired fashion with a touch of beachy vibes, Warm in Nolita is your go-to destination! Established in 2011, Warm offers a meticulously curated collection of airy dresses, flowy separates, and effortlessly cool accessories. This boutique transports you to a summery paradise, even amidst the bustling streets of New York City.


Supporting small emerging fashion businesses is crucial for fostering creativity, diversity, and innovation in the fashion industry. These small clothing boutiques often act as incubators for emerging designers, providing them with a platform to showcase their talents and connect with their target audience. By shopping at these boutiques, fashion enthusiasts can contribute to the growth and sustainability of these businesses.


Focusing on helping new designers emerge in the market will always be my goal and that s why supporting local boutiques is crucial for me and my clients. I created the Fashion Coaching Program to provide guidance, knowledge, and support to fashion entrepreneurs. Through personalized coaching sessions, my goal is to help new designers navigate the complex fashion landscape, refine their designs, and establish their brands. Resulting in emerging designers making a name for themselves, just like these small clothing brands found throughout New York City.


New York City's small clothing boutiques are treasures waiting to be discovered. By exploring these hidden gems, we not only acquire one-of-a-kind garments but also support the dreams and aspirations of emerging fashion entrepreneurs. Whether it's Label X in Greenwich Village, Brooklyn Denim Co, or Assembly New York, each boutique offers a unique perspective on fashion and represents the diverse talent within the city.



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