After talking about how important it is to invest in the right marketing, you all have been asking questions regarding planning a photoshoot and why professional photoshoots are crucial to your branding. Again, you ask things and I answer! So here I am, ready to explain everything you need to know about planning a photoshoot.
The photoshoot is one of my favorite parts of developing a clothing line. This is where you can see your final products, style your garments and show the customers the final look. Your photoshoot pretty much tells your customers what inspired your collection, why you chose that theme, and how you want that theme to be represented. It is your final vision of the garments and the collection itself.
There is a difference between an editorial photoshoot and an e-commerce photoshoot. Keep in mind that e-commerce shoots are to sell the product, and not to show the garment in a concept. But, to break down all this information and give you extra tips about planning a successful photo shoot, let’s go step by step.
1. Editorial photoshoot
An editorial photo shoot is a conceptual type of photoshoot. This is where you show the garments being worn daily, how to style each garment, where you would like to see the garments being worn, the inspiration colors, and your theme.
2. E-commerce kind of shoot
This is a specific kind of shoot where you want to show the garment, the garment only, and its functions.
Usually, e-commerce shoots have a white background and only show one garment in different angles and colors.
3. Professional photos are crucial
I know working on a budget is important, but let’s face it, you cannot sell silk headbands with iPhone kind of pictures.
We all know that quarantine happened and a lot of the photoshoot standards have changed. Especially with the new “home photoshoot” and “zoom photoshoot” ideas. But even working in a home photoshoot or facetime photoshoot, the editing, the lighting, the location, everything needs to be coherent and professional. Otherwise, it will look like you are selling a used cashmere jacket in your Alibaba account.
4. Create a photoshoot deck
So you all asked me how to plan a photo shoot. Creating a photoshoot deck is how it starts.
Your photoshoot deck should start with your branding information, brand color pallet, and a mood board of your target market. Once that is done, you create a new mood board that will translate who your customers are along with your inspirational theme. In that way, you can pool out inspiration for your location, style of pictures, and the lifestyle you want to represent in your editorial.
The photoshoot deck will also give you ideas for the model you want to hire, the makeup, and the hairstyle you should use since you will have all the information about your target market combined with your collection inspiration and color palette.
5. Photoshoot budget
I am going to say it one more time: you cannot sell silk headbands with iPhone kind of pictures.
A photoshoot can cost anything between $4,000 and $20,000. Even more! It all depends on the model being used, the location, and the team you are working with.
There is no way to budget out a photoshoot without seeing how many styles, the photoshoot deck, and the entire team involved, but investing in a proper photoshoot is crucial to make sure your marketing materials are coherent to your branding. The way you present yourself is the way people will remember you, your business is no different. A photoshoot is part of your marketing strategy/materials and investing in a professional and organized photoshoot can be crucial for your sales.
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