To stay focused on topics that are not only relevant to the fashion industry, but are also promising big changes towards sustainability investment, I wanted to write another blog directed to new materials. Especially what to expect from new materials in 2025 and how accessible these new materials will be for emerging brands.
As environmental concerns grow and consumer awareness deepens, brands are under increasing pressure to adopt sustainable practices. Central to this shift is the exploration of innovative materials that promise to revolutionize the way garments are produced, worn, and disposed. From lab-grown leather to biodegradable fabrics, the question is no longer whether sustainable materials will shape the future but how quickly they can become mainstream—and whether they are accessible to all designers, including emerging ones.
A Glimpse into Material Innovation
Among the most groundbreaking advancements is lab-grown leather, developed through cellular agriculture. Brands like Modern Meadow and MycoWorks are pioneering alternatives that replicate the texture and durability of traditional leather without relying on animal hides. These materials not only reduce greenhouse gas emissions but also significantly cut water and chemical usage, addressing major pain points in leather production.
Biodegradable fabrics are also gaining traction, with companies like Pangaia leading the charge. Utilizing bio-based fibers such as seaweed, banana leaves, and algae, these fabrics promise to break down naturally at the end of their lifecycle, leaving minimal environmental impact. Meanwhile, recycled synthetics, such as those made by Parley for the Oceans, are turning plastic waste into premium textiles—a solution that addresses both waste management and raw material shortages.
Accessibility for Emerging Designers
While these innovations hold an immense promise, their accessibility remains a challenge for small-scale designers. Lab-grown leather and other high-tech materials often come with hefty price tags, driven by their complex production processes and limited supply chains. Biodegradable fabrics and recycled synthetics, though comparatively affordable, still require careful budgeting.
To bridge this gap, emerging designers should consider phased integration. Starting with capsule collections that feature sustainable materials can help gauge consumer interest without overwhelming production budgets. Also, collaborating with material innovators, applying for sustainability grants, or leveraging shared resources through design collectives can reduce costs and increase access.
The Business Implications of 2025
By 2025, the fashion industry is poised to witness significant shifts in how materials are sourced and utilized. As technology scales and demand grows, the cost of sustainable materials is expected to decrease, making them more accessible to a broader range of designers. Larger brands are already investing in scaling these innovations, as seen with Stella McCartney’s collaboration with Bolt Threads on lab-grown leather and Adidas’ partnership with Parley for the Oceans.
For new designers, embracing sustainable materials is not just an ethical decision but a strategic business move-which cost money, but worth it in the long run! Consumer demand for transparency and eco-friendly practices is higher than ever, with a NielsenIQ report indicating that 73% of global consumers would change their consumption habits to reduce their environmental impact. Incorporating sustainable alternatives can serve as a key differentiator in a crowded market, attracting eco-conscious consumers and investors alike.
Preparing for the Future
To successfully implement these materials, designers should prioritize research and partnerships. Platforms like the Material Innovation Initiative and Fashion for Good provide invaluable resources, including detailed material databases and connections to sustainability-focused suppliers. Engaging with these networks can help designers stay ahead of trends and ensure their collections align with evolving consumer values.
Additionally, designers must consider the entire lifecycle of their products. Opting for materials with transparent sourcing, minimal processing, and circularity—such as recyclability or biodegradability—can enhance brand credibility and reduce long-term environmental impacts.
The next wave of sustainable material innovation is not only transforming the fashion landscape, but it is changing how designers overlook their budget, costing and overall investment in the brand’s identity. From lab-grown leather to biodegradable fabrics, these alternatives are not only redefining what’s possible but also challenging designers to rethink their approach to fashion. While accessibility remains a hurdle, strategic planning and leveraging available resources can help emerging designers integrate these materials effectively.
References:
Material Innovation Initiative: www.materialinnovation.org
Vogue Business: "Did fashion deliver on its sustainability promises in 2024?" (2024)
NielsenIQ: “Consumer Sustainability Trends” (2023)
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